Hubspot July'24 Top Updates

Here are the top HubSpot updates for July 2024, along with strong use cases illustrating how these features can help businesses grow:

1. Analyze Performance via the Workflows Analyze Tab and Interactive Diagram

What It Is:

HubSpot has introduced Automation Analytics and an interactive diagram within workflows. Automation Analytics offers quick insights into the performance of client automation processes, while the interactive diagram visualizes the paths taken by individual users after enrollment.

Who Gets It:

All Enterprise customers.

Why It's Important:

These features help businesses efficiently track and optimize automation performance, enhance user journey insights, and improve overall workflow troubleshooting and effectiveness.

Use Cases:

• Marketing Optimization: Marketing teams can use Automation Analytics to identify which automated campaigns are driving the most engagement and conversions. By analyzing these insights, marketers can fine-tune their strategies to focus on high-performing areas, ultimately increasing lead generation and customer acquisition.

• Customer Support: Customer support teams can visualize user paths to understand common issues or questions that lead to support tickets. This allows them to proactively address problem areas, improving customer satisfaction and reducing the volume of support requests.
  

2. Pipeline Approvals for Deals

What It Is:

Sales teams can now add an approval process to their sales pipelines, requiring deals to be reviewed and approved before progressing down the pipeline. Approvers can approve, request changes to, or reject a deal after reviewing.

Who Gets It:

Sales Hub Enterprise customers.

Why It's Important:

This process ensures consistency, improves the accuracy of closing correct deals, facilitates decision-making, increases accountability, and mitigates risks by standardizing the sales process.

Use Cases:

• Sales Process Standardization: Businesses can implement a standardized approval process to ensure all deals meet company criteria before advancing, reducing the risk of errors and improving the quality of deals closed.

• Risk Management: By requiring approvals, sales teams can catch potential issues early, such as pricing errors or unqualified leads, thus reducing financial and reputational risks.

3. Dedicated Workspace for Customer Success Managers

What It Is:

A new dedicated workspace for Customer Success Managers (CSMs) consolidates daily tasks, offers customizable views for prioritizing outreach, and monitors activities from key accounts.

Who Gets It:

All Pro and above customers.

Why It's Important:

By centralizing essential information, CSMs can efficiently manage their daily tasks, prioritize important segments, and monitor key account activities effectively, leading to improved efficiency and higher retention rates.

Use Cases:

• Account Management: CSMs can use the workspace to easily track customer interactions and activities, enabling them to proactively address client needs and improve customer satisfaction.

• Retention Strategies: By prioritizing outreach to key accounts, CSMs can focus on high-value customers, implementing targeted retention strategies to reduce churn and increase long-term revenue.
  

4. Stage Tracker for Associated Records

What It Is:

The Association Stage Tracker card allows users to display a stage tracker and up to four properties from associated records directly from the company record.

Who Gets It: All Hubs and Tiers.

Why It's Important:

This feature enables users to quickly view and edit deal stages and properties without switching between records, streamlining processes and improving efficiency.

Use Cases:

• Sales Efficiency: Sales teams can quickly update deal information and track progress directly from the company record, reducing administrative tasks and allowing more time for selling activities.

• Data Accuracy: By consolidating information in one view, teams can ensure data accuracy across associated records, improving the reliability of sales forecasts and reports.
  

Conclusion

HubSpot's July 2024 updates offer a range of tools that enable businesses to achieve greater efficiency, gain deeper insights, and improve customer engagement.

To maximize the potential of these updates, stay tuned for our upcoming guides, which will provide comprehensive insights and practical tips on how to implement these features effectively. Embrace these innovations and take your business to the next level with HubSpot's latest enhancements.

Stay tuned for more updates and happy HubSpotting!